A brand of cosmetics that he wants obligatorily biological - "the alerts on our health and the state of our planet leaving no alternative", continues Yann - but refined (that was not necessarily self-evident at the time ), with results. He therefore imagines a global concept, dedicated to beauty and wellness specialists, including not only products but also personalized advice and care protocols in the cabin. All this with an exceptional price / quality ratio, so that "the best", can be accessible to the greatest number because the beauty, the well-being, the self esteem that these feelings generate, are in my opinion an absolute necessity . In 2010, with his wife Nathalie, they create esteem & meaning, which has since grown, with the desire to assert themselves on the Wellness segment, but the question that guides their every day is always the same: «Who are we going? can I help today? ".